ASSESSING THE INFLUENCE OF CAREER DEVELOPMENT STRATEGY ON EMPLOYEE TURNOVER IN SELECTED MEDIA HOUSES IN KENYA’S BROADCASTING SECTOR
Abstract
Purpose of Study: This study aimed at assessing the influence of career development strategy on employee turnover among media houses in Kenya.
Problem Statement: In ever changing work environments like startups, factors such as work-life balance, job security, career growth opportunities, and organizational culture have been found to play a big role in influencing employees' intentions to stay or leave. Despite the significant role employee retention plays in employee turnover intentions, media houses in Kenya have experienced high employee turnover.
Methodology: The study employed a descriptive research design. The study targeted all media houses in Kenya but will purposively selected KBC as a case study. The units of observation comprised 159 management employees at KBC. By adopting a simple random sampling technique, the study arrived at a sample size of 114 respondents. Primary data was obtained through the administering of questionnaires directly to the employees. SPSS software was used to organize, code, and analyze information and generate the quantitative report. The data was analyzed using descriptive and inferential statistics. The descriptive statistics were presented in means, standard deviations, and frequencies, while the inferential statistics included Pearson correlation and regression analysis.
Result: The findings revealed that career development strategy (β = -0.442, p = 0.000) was negatively and significantly related to employee turnover.
Conclusion: The study concluded that effective career development strategies significantly reduce employee turnover in media houses. Supporting career growth and aligning organizational policies with employee expectations enhances retention.
Recommendation: In view of the findings, the study recommends that organizations should support career growth, offering flexible work options, and aligning compensation with employee expectations.
Keywords: Career Development Strategy, Employee Turnover, Media Houses, Employee Retention, Broadcasting Sector
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